Renew • Colorado's Remodeling Magazine

When paint from the local retail chain just isn’t good enough, homeowners can easily find greener pastures. Everyone from the largest paint manufacturers to the small neighborhood outlets have begun to sell quality “green” paint that is friendly to your family and the environment.

With the lead-paint scare still fresh in people’s minds, paints without volatile organic compounds have become popular.

“We are an environmentally friendly paint store, specializing in non-toxic, zero VOC paints,” says Laurie Hessemer of New Era Paint in Edgewater. As the name suggests, you won’t find toxic substances that threaten the health of people or animals. New Era carries Safecoat, Yolo Colorhouse and Mythic Paint products and thousands of colors.

If the brands are less than recognizable, give them time. From the Aspen Art Museum to the Guggenheimm Museum in New York, Yolo Colorhouse is making its way into the mainstream.

Hessemer says her customers are best described as the “Whole Foods” demographic. Education, health and personal development are important, as are social responsibility and a sustainable economy. Additionally, as younger people begin to raise families, they want a healthy environment for their children. Hessemer cited asthma statistics, which have shown a drastic increase in the past three decades, as one of the reasons why people are careful about what products they use when they remodel. Cancer-causing chemicals found in older products are now red-lighted. “A lot people want nontoxic paint,” she says, and “they’ve done their research.”

Hessemer notes that even in tougher economic times, people still take into account a healthier approach. She cited a home she sold in Phoenix a few years back in which she used green products to spiff up the place. “It made the house more marketable,” she said. She chose Yolo Colorhouse paint, as well as Earth-friendly hardwood floors and countertops. The house sold in three days, she pointed out, to people who care about their environment.

In addition to younger people with an eye toward the environment, Hessemer said senior citizens are also susceptible to allergies and other irritants. As one who offers seminars and speaks to various organizations, Hessemer says interest also has spiked among nursing facilities and hospitals.

Designers, architects and builders are also jumping on the green bandwagon.
From a design standpoint, Christina Kittelstad of Spiral Designs in Lakewood says most clients want to consider earth-friendly options when it comes to paint. “My clients are definitely starting to use green paints on remodeling projects, especially in nurseries, children’s bedrooms, family spaces and home offices, where both adults and children tend to spend a lot of time and air quality is important.”

Although the price of no-VOC paints was prohibitive for some people, that is changing. “As the price has become more accessible, I find that many people are making the switch and enjoying the added benefits of cleaner air quality, less toxins and no fumes,” says Kittelstad, whose company provides color consulting and staging services.

Industry giant Benjamin Moore offers its Natura zero-VOC interior paints in more than 3,500 colors. And as with most of the modern paints, there is hardly any odor, they dry quickly and they are washable. Benjamin Moore products are available at outlets throughout the metro area.

So, whether you’re painting a small bathroom or having your entire house redone by professionals, the kinder, gentler paint options are available to meet everyone’s taste.